A couple weeks ago I was at the Poway Realtor Caravan and another loan officer there was asked to introduce himself and say a few words. He told a quick story I thought I’d share with you.

He explained that he met with some new clients and they brought with them a quote they had received online. He couldn’t beat the closing costs they were being promised. So, he suggested they call the lender up, have them prepare a Good Faith Estimate and get an idea of exactly this internet lender was offering. The clients called from their cell phone and after a ½ an hour of being on hold finally spoke with someone who could NOT help them with their request.

As loan officers, Realtors, Title reps, there will always be someone out there cheaper…someone else can come in and undercut our offer by a few dollars. But the reason most of us have survived this market over the last few years isn’t price, its service. We can provide to our clients something more than a small discount. We can provide peace of mind and a quality of service. At the end of the day, I am here to help my clients. I truly believe I can offer something more than any website or online quote can.

95% of my business comes from referrals. My past clients are happy to refer me to their friends and family because they know I will do my best to help them. In this current market that means a lot.